About cheyuz.com an extraordinary person's homepage

This review is about a student who reach a success story from writing a simple but extraordinary blogs. Actually he is my sunbae (or senior) in Indonesia University of Education. What are his success story? Let's starts from his blog (click the images for full size)

http://cheyuz.com

That is his personal home blog which have thousands of visitors every month. His popular name "cheyuz" is abbreviation for "Cecep Yusuf", his real name. So what about this name? I tried to enter his popular name as a keyword and start searching (you could try this) and his homepage appear in the first page!